Between The Lines
Services
- Website Redesign
- Branding
- eCommerce
- SEO
- WordPress

The Redesign
BTL’s website was difficult to navigate and had a lot of manual processes to get things done. Along with creating a modern design, we improved their navigation and created templates to automate event registration. These two enhancements decreased the amount of time that users spend finding what they need and saved the business hours of time per week on events.
Before
After
Features

Live rankings area with filters and sorting. Each of the athletes’ names link to their profile page with more detailed information.

Using a combination of custom fields and dynamic forms, we created a list of events that automatically update as new events are added and ended. A single registration form is used that changes based on the event information.

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