Fostering a Community of
With an established social media following, GEO needed a way to share their community of Essential Oils support with those who haven’t experienced essential oils for themselves. To do this, we used their Facebook community as inspiration for their website.
Essential Oils Advocates
Our Design Approach
Social Media Insights
Using GEO’s strong Facebook community, we analyzed the posts and interactions by group members to understand the different “voices” that were prominent. The insights we gathered allowed us to create specific personas that represent the diverse demographic within the community. This helped us make design and content decisions, tailored to the people who are exploring essential oils for the first time.
Custom Page Templates
We created a backend area on GEO’s site where they could select options and add text which would automatically be formatted into a unique layout on the front end.