Gateway Essential Oils
Fostering a Community of Essential Oils Advocates
With an established social media following, GEO needed a way to share their community of Essential Oils support with those who haven’t experienced essential oils for themselves. To do this, we explored the way their Facebook community communicates with new and existing members. We developed a number of “voices” to aid in creating content for visitors on the site.
Voices of the Community Research
Social Media Insights
Using GEO’s strong Facebook community, we analyzed the posts and interactions by group members to understand the different “voices” that were prominent. The insights we gathered allowed us to create specific personas that represent the diverse demographic within the community. This helped us make design and content decisions, tailored to the people who are exploring essential oils for the first time.
Oil Support and Knowledge
We helped bring the community of oils advocates to every page of GEOs website with oil recipes, topics, and articles about proper usage. This allows both new and existing oil users to explore essential oils in a safe and supported environment. Prominent Calls to Action are embedded within the website to ensure that users can easily ask questions and get answers as they move throughout the experience.
Custom Page Templates
We created a backend area on GEO’s site where they could select options and add text which would automatically be formatted into a unique layout on the front end.