Nurses for Newborns
Nurses for Newborns’ website was missing a key distinction between their multiple locations. We split their locations into independent websites in order to present relevant content for visitors in their hometown. Along with a new architecture, we updated their existing branding with modern fonts, graphics, and imagery that better told their story.
We expanded NFN’s existing color palette into graphics and icons which softened the brand image. We established a new font style that made the website more approachable. High-quality images of babies and their families were used more frequently to connect their audience with the content.
We integrated with NFN’s existing CRM and donation platforms to send information directly to those platforms. This eliminated the need for linking to external websites. Everything is done within NFN’s website pages.
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